This group is less likely than others to place a bet at least once a week (16% do so vs. Further, this age group is much more likely to have bet on fantasy sports, such as football or cricket, in the last 12 months (10% vs. 2% of all bettors), which is the result of esports being more popular among younger generations. British gamblers aged 18-24 are significantly more likely than other age groups to have placed a bet on esports (7% vs. Looking along age demographics, some interesting datapoints reveal themselves. Close to a dozen other sports are tracked in YouGov’s Global Gambling Profiles tool.Īmerican sports leagues, such as the NFL (5%), the NBA (3%) and MLB (2%) attract the attention of some UK bettors, albeit in small, single-digit proportions. Moving further down the list, the breadth of YouGov’s data emerges, with sports such as darts (6%), greyhound racing (5%), motorsport (5%), snooker/pool (4%), Rugby League (3%), and mixed martial arts (3%). It’s worth noting that a quarter of all gamblers in the UK don’t bet on sports at all, confirming that there remains an opportunity to grow the sector in the maturing UK market. Other sports high on our list are golf (9%), boxing (8%), tennis (8%), Rugby Union (6%), and cricket (6%). Horse racing comes in second, with 37% of gambling respondents telling us they’ve bet on the sport in the last 12 months. Without much surprise, football (soccer) is securely atop our list of sports that regular UK gamblers (bet in past 30 days) have bet on in the last 12 months, with 45% telling us as much.
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